When a deal comes in
This video explains what happens when a deal reaches the Yieldi team.
Watch the process explanation →Private lending · Short-form video & investor education
Private lending
content marketing.
Help investors understand your business through the people who know it best.
Big Shorts is a boutique content strategy and video production agency serving private lenders nationwide. Our work includes short-form video, founder-led films, deal explanations, and investor stories.
We turn the expertise inside a private lending business into content that helps people understand the team, the process, and the next step.
In practice · Yieldi
1 private lender.
$10M+ in capital invested.
Yieldi is a private real estate lender and investment platform. The engagement brought together short-form explanations, founder-led films, and investor testimonials to help prospective investors understand the people and thinking behind the opportunities.
$10M+client-reported investment supported by the content and education system
This is a reported business outcome supported by the work, not a claim that content alone caused the investment.
Explore the work and results →A short-form explanation of the investment process.
Our experience in private lending
Our work for Yieldi
We produced videos that explain how Yieldi evaluates deals, show specific investments, and let investors describe their experience.
Back Bay, Boston
This video walks viewers through a real estate investment in Back Bay, Boston.
See the deal breakdown →Craig Blase
Craig describes his experience as a Yieldi investor in this testimonial.
Watch the investor story →Start with the audience
Who are you trying to reach?
For prospective investors
Help potential investors understand how you evaluate opportunities, manage risk, and put capital to work. We build content around your team’s explanations, specific deals, and approved investor stories.
This is the focus demonstrated in the Yieldi case study.
For borrowers & brokers
Help borrowers and brokers understand which projects you finance, what you need to evaluate a deal, and how to apply. We plan the content around those questions and give interested borrowers a clear way to contact your team.
We define this audience and scope separately; the Yieldi investment result is not a borrower-acquisition result.
We plan with your team
Start with the questions your founders and team answer every day. Use source conversations, current product details, and approved deal examples to shape the production plan.
We create the content
Turn those conversations into short-form video, deeper explanations, written posts, and proof assets. Your designated reviewers approve the claims and finished content before publication.
We publish and measure
Publish for the chosen audience, connect each asset to a relevant page or conversation, and use reporting to improve the next round of content.
A review process built into the work
You approve what we publish
We agree on the audience, source material, claims, and approval owners before production. Your team supplies current product details and disclosures; designated reviewers approve scripts and finished assets before publication.
Your legal or compliance reviewers make the regulatory decisions. Big Shorts handles the content process and incorporates their feedback into the work.
The Authority Engine
We handle your content
A six-month engagement spanning expert content, buyer proof, distribution, and conversion support.
$10,000/month
Plus a $2,500 one-time startup fee.
$62,500 in service fees over six months. Paid-media spend, approved travel, and other agreed extras are separate. Final scope is defined in the agreement.
See the complete scope & investment →- Three-day commercial production
- 90+ short videos and 100+ written posts
- 20–28 minute authority video series
- Three sales-enablement asset suites
- Five to seven case studies or proof assets
- Three conversion landing pages
- Paid campaign management
- Community management and reporting
- Messaging and on-camera coaching
- Campaign analytics and lead routing
- Ongoing optimization and professional capture
Before we talk
A few useful answers.
What private-lending experience does Big Shorts have?
Our Yieldi case study shows short-form video, founder-led films, deal explanations, and investor testimonials for a private real estate lender and investment platform. That engagement demonstrates investor education; it is not evidence of a measured borrower-acquisition campaign.
Do you work with private lenders nationwide?
Yes. We serve clients across the United States and plan production around the people and locations the work needs. Big Shorts is based in Oklahoma City, with local production available for Oklahoma clients. We agree on filming locations, production needs, and any travel as part of the engagement scope.
How should a private lender choose a content agency?
Ask to see relevant work and who it was made for: investors, borrowers, or brokers. Review how the agency gathers expertise, checks claims with your team, handles production and publishing, and measures the agreed goal. A useful case study should explain the scope and the limits of its reported results.
Do you make short-form videos or manage the whole system?
The Authority Engine includes strategy, production, editing, written content, publishing, reporting, and conversion support. Short-form video is one part of that engagement.
Do we need existing footage?
No. The engagement includes three-day commercial production. We can also review existing recordings and identify useful material during planning.
Which channels should a private lender use?
That depends on who needs to act. We choose channels and formats around your investor, borrower, or broker audience, the questions they ask, and the next step you want them to take.
Where can I read more about content marketing for private lenders?
We published a full breakdown of both audiences, investors and borrowers, on LinkedIn: Content Marketing for Private Lenders (Capital + Deals). It covers what the principal should say on camera, how to measure investor-side content, and where the compliance review sits. More articles are indexed on our Writing page.
Can you guarantee investment or loan volume?
No. We build and operate the content system. Results also depend on your offer, audience, distribution, sales process, and market conditions. The Yieldi result describes that engagement, not a forecast for another lender.
The next conversation
Make your expertise
work harder.
Bring us the offer, the buyer, and the sales path. We’ll work out whether the Authority Engine is the right fit.
Book a fit call