Deal education
Explain how opportunities are evaluated, what the team sees, and how specific investments fit the broader thesis.
Yieldi · Case study
Private Lending & Investor Education
Short-form video, founder-led films, and investor stories for Yieldi, a private real estate lender and investment platform. An embedded content team turned the team’s expertise and deal explanations into an ongoing education system.
Content system
Content that has three jobs.
Yieldi’s audience needed context before an investment conversation: who evaluates the deals, how the process works, and what the investor experience looks like. The content system made those explanations accessible across multiple formats.
Founder authority
Capture the founders' judgment in both short and long formats so expertise becomes visible before an investor conversation.
Investor proof
Pair educational content with first-person client evidence that makes the experience and outcome easier to trust.
Short-form distribution
Content designed to travel.
Short-form videos answered focused investor questions: what happens when a deal arrives, how the team evaluates an opportunity, and how an investment concept works. The examples below show the work itself.
66
3.2K
When a deal comes inInvestment process
75
3.6K
Craig BlaseInvestor testimonial
20
1.6K
Back Bay, BostonDeal breakdown
Jumping over hurdlesUnreleased short
26
1.4K
Compounding interestInvestor education
Long-form production
Long-form videos that explain the investment.
Long-form films gave each investment narrative room for context, evidence, and a clear point of view.
800
2.5K
The Ashkouti BrothersYouTube channel trailer
40
1.2K
We Raised $7 Million in 10 DaysLong-form investor story
35
1.7K
Why We Invested $3 Million in WilmingtonLong-form deal breakdown
Investor proof
The result, in the client’s voice.
Investor testimonials made the result legible through the voices of the people who experienced the system.
75
3.6K
Craig BlaseInvestor testimonial
Don LloydInvestor testimonial
The outcome
Investor education with a reported business outcome.
Yieldi reported more than $10 million in investment supported by the content and education system. This describes the client-reported outcome alongside the work; it does not establish that content alone caused those investments. The engagement shown here focused on investor education, not a measured borrower-acquisition campaign.
$10M+client-reported investment supported by the content and education system
2–4Ktypical view range across many of the published educational videos
3 layersshort-form education, long-form deal narratives, and investor proof