Long-form video
For companies selling expertise, complex services, and high-value offers
Build buyer trust. Without building a content team.
The Big Shorts Authority Engine turns your team’s expertise into six months of video, written content, case studies, and sales assets. We handle strategy, production, publishing, and ongoing improvement.
Serving clients nationwide. Explore our private lending content marketing and investor education work.
$10,000/month + $2,500 startup Six-month engagement
The work behind the promise
Real businesses.
Real work.
See what we produced, who it served, and the results reported alongside each engagement.
Your expertise is already there
Your best answers live in sales calls.
You explain the same problems, share the same proof, and answer the same questions—one conversation at a time.
Your team has a business to run. Planning shoots, writing posts, reviewing edits, and keeping up with publishing becomes another job.
We turn those answers into content buyers can find before they speak to you.
The Authority Engine
Be known.
Be trusted.
Make the next step clear.
One connected system turns your expertise into useful content, gives buyers evidence, and helps interest become a conversation.
01 · Become known
Reach the right people.
Give the people you want to work with a reason to notice you and keep listening.
Short-form video · Executive posts · Distribution
02 · Build trust
Show why you’re worth choosing.
Make your thinking, experience, and customer evidence visible before the first call.
Authority video · Case studies · Client stories
03 · Help buyers act
Give interest somewhere to go.
Answer the next question and connect useful content to a relevant inquiry or sales conversation.
Landing pages · Sales assets · Lead routing
We use reporting and sales feedback to improve the content and the paths buyers take.
Authority Engine · Six months
You bring the expertise.
We run the content.
We plan the work, direct production, edit, write, publish, and report. Your team supplies the business context and approvals that keep the content accurate.
Meet your operating partnersWeeks 1–2
Learn
Download the offer, buyer, expertise, proof, and sales questions.
Weeks 3–4
Produce
Batch-produce the authority, proof, short-form, and sales library.
Weeks 5–6
Distribute
Launch publishing, paid creative, focused pages, capture, and routing.
After launch
Improve
Manage publishing and distribution, report on response, and improve the work through the rest of the engagement.
A planned launch sequence, subject to production access and approvals. Launch timing is not a promise of when sales results will arrive.
No forced website rebuild. We can install focused landing pages, tracking, forms, and standard CRM routing around your existing site. Your website, CRM, accounts, and customer data stay yours.
Your part in the process
A clear role for your team.
At the start
A lead expert joins kickoff and the three production days. Your coordinator arranges access to people, customers, locations, and existing materials.
During the engagement
A short monthly call, current business updates, and consolidated feedback from one approver. Your team reviews claims and follows up with interested buyers.
The fit and the investment
Built for a proven, high-value offer.
A strong fit starts with real expertise, a proven offer, a specific buyer, and a team ready to follow up. We confirm the scope and economics together on the fit call.
Included in the system
- Three-day commercial production
- 90+ short videos and 100+ written posts
- 20–28 minute authority video series
- Three sales-enablement asset suites
- Five to seven case studies or proof assets
- Three conversion landing pages
- Paid campaign management
- Community management and reporting
- Messaging and on-camera coaching
- Campaign analytics and lead routing
- Ongoing optimization and professional capture
Authority Engine
Six-month engagement
$10K /month
+ $2,500 one-time startup fee
Six monthly payments of $10,000 plus the $2,500 startup fee. Total service investment: $62,500. Paid media, approved travel, unusual talent or locations, complex integrations, and major website work are separate.
Before we talk
What you might
be wondering.
A few practical answers about the people, process, and ownership behind the work.
What if our team isn’t comfortable on camera?
Messaging and on-camera coaching are included. We help your experts prepare, structure the conversation, and explain what they know in their own words.
Do we need existing footage?
No. The engagement includes three-day commercial production. We can also review existing recordings, customer stories, and sales materials during planning.
Will we need a new website?
No forced rebuild. We can add focused landing pages, forms, tracking, and standard lead routing around your existing site. Major website work and complex integrations are scoped separately.
How much time will our team need to give?
Plan for kickoff, the three production days, a short monthly call, and reviews. You’ll need a coordinator to arrange access and provide updates, plus one approver to return consolidated feedback. We agree on the review schedule before work begins.
Who owns the content and accounts?
Your website, CRM, accounts, and customer data stay yours. The approved content library remains an asset for your business; usage rights, source files, and any third-party licenses are defined in the agreement.
How will we know whether it’s working?
We agree on the audience, goals, and measurement plan at the start. Reporting connects content response to available inquiry and sales data, with your team’s feedback on lead quality. Views, inquiries, and closed business are reported as different outcomes; client examples are not a guarantee of future results.
Let’s see if the fit is real.
Bring your offer, priority buyer, and current sales process. We’ll discuss the goal, scope, team involvement, and investment—and decide together whether the Authority Engine makes sense.