Big Shorts

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The Big Shorts Authority Engine
A six-month content + demand system

Six months of content.
One system.

Big Shorts captures the core library in three focused shoot days, then turns it into six months of finished video, written posts, publishing, demand support, and ongoing optimization.

Big Shorts · Authority Engine01 / 09
The operating partners
Senior operators, directly involved

Who will we be working with?

Big Shorts combines creative direction with a disciplined publishing and community system. We started Big Shorts because founders already have the ideas—the missing piece is a senior team that can turn them into a system without creating another job internally.

Jackson shapes the story and directs the work. Jacob turns your company’s expertise into a repeatable content rhythm and keeps the audience relationship active.

Jackson Lane

Jackson Lane

Creative Director · Strategy

Jackson translates complex businesses into clear stories, directs production, and connects the content to the commercial goal.

9+ years in brand film + strategy$10M+ client-reported investment supportedNotable brands · Trek · IRONMAN · FRE
Jacob Shipley

Jacob Shipley

Content Director · Community

Jacob turns expert knowledge into repeatable content, manages the publishing rhythm, and keeps the company front of mind.

3M+ cumulative follower growth2M+ followers grown for YouVersionNotable brands · YouVersion · Tyson Foods · Benzinga
Jackson and Jacob remain directly involved throughout the engagement02 / 09
The operating model
One connected system

How does the content system work?

Your team supplies the expertise, access, and proof. Big Shorts turns it into a consistent market presence and a clearer path toward sales.

01

Plan

Get the company out of your head and into a usable plan.

We start with one focused 90-minute working session. We pull out the buyer, offer, values, decisions, language, proof, priorities, and brand voice—then turn them into the content lanes worth owning.

02

Capture

Build the core library in three focused shoot days.

We arrive prepared and capture the interviews, authority stories, customer proof, sales material, and visual combinations needed for the next six months. Leadership gives us concentrated access instead of repeating the process every week.

03

Produce

Turn the raw material into finished work.

Our team edits the video, writes the executive content, builds proof and sales assets, and organizes everything inside a private portal for review.

04

Publish

Keep the accounts active without creating another job internally.

We run publishing, community, paid tests, conversion paths, and reporting—then use real performance signals to improve what comes next.

Hover over a phase to see how it works03 / 09
What you get
Six months of content and operation

What do we get over six months?

90+

Finished short videos

A deep short-form library for organic publishing, paid creative, follow-up, and reuse.

100+

Written social posts

Approximately two useful LinkedIn posts per week.

6

Months of operation

Publishing, community, paid campaign management, reporting, and optimization.

Evergreen content library

An organized collection of finished assets your company keeps using after the engagement.

Consistent output without making your team the content manager04 / 09
Finished work in market
Two connected content systems

What does the finished work look like?

A moving gallery of discovery shorts, deeper authority films, and LinkedIn proof. Hover to pause, then click any piece to watch or review it full screen.

Yieldi short
Yieldi short
Yieldi proof
Yieldi authority film
$10M+client-reported invested capital supported by the content and education system.
Formation short
Formation short
Formation short
Formation long form
250K+views in four months from launch, alongside 10K+ email subscribers grown from zero.
Eight short-form examples · two long-form examples · social proof in market05 / 09
What the content does
One connected system

Your Content Has 4 Jobs

Open ↗
01

Earn attention.

Put your ideas, people, proof, and expertise in front of the right audience.

Open ↗
02

Establish authority.

Show the judgment, standards, and proof behind the work.

Open ↗
03

Enable action.

Give prospects and candidates enough confidence to start a conversation.

Open ↗
04

Expand your advantage.

Reuse the strongest stories and put what resonates back into the system.

These are jobs, not separate buckets. One strong idea can earn attention, establish authority, and help someone act at the same time.
A connected system—not disconnected posts06 / 09
Relevant team experience
Prior team experience

What results have you achieved?

Case study ↗
Organic publishing
1.2B+

Reported impressions across a high-volume media portfolio.

Evidence of the systems and discipline required to publish consistently at scale.

Case study ↗
Executive content
6.3M+

LinkedIn impressions from 168 posts for a staffing CEO.

Consistent expert-led publishing built sustained attention and audience growth.

Case study ↗
Commercial relevance
$10M+

Client-reported invested capital supported by a focused content system.

The right audience can matter more than a giant audience when the offer is valuable and specific.

Prior team experience before Big Shorts. Results are not guarantees. Supporting context can be reviewed during diligence where permissions allow.

Useful attention is more important than empty reach07 / 09
How we work with your team
Low lift for leadership

How do our teams work together?

Big Shorts owns

The complete content process

  • Strategy, topics, and monthly content planning
  • Production planning and the three shoot days
  • Video editing, writing, and quality control
  • Publishing and light community management
  • Monthly reporting and recommendations
Your team owns

Access, context, and fast approvals

  • A lead expert joins kickoff, production, and a short monthly call
  • An internal coordinator supplies updates, assets, and access
  • Your coordinator arranges access to experts, customers, and locations
  • One clear approver returns consolidated feedback
  • Your sales team qualifies and closes inbound opportunities
Big Shorts runs the system · your team keeps it close to the truth08 / 09
Package and investment
One complete six-month system

What is the investment?

The Authority Engine combines the initial production build with six months of strategy, content operation, distribution, conversion support, and optimization.

Complete six-month Big Shorts system

Big Shorts Authority Engine

$29Kactivation+$10K/mo
  • Three-day commercial production
  • 90+ short videos and 100+ written posts
  • 20–28 minute authority video series
  • Three sales-enablement asset suites
  • Five to seven case studies or proof assets
  • Three conversion landing pages
  • Paid campaign management
  • Community management and reporting
  • Messaging and on-camera coaching
  • Campaign analytics and lead routing
  • Ongoing optimization and professional capture
Next step:Use one fit call to confirm the buyer, economics, access, scope boundaries, and production timing.
Book a fit call

The $89K service fee includes the agreed core production crew and equipment. Paid-media spend, approved travel, unusual locations or talent, custom development, complex integrations, licensing, and major website work are separate. Final scope, payment timing, rights, and start date are defined in the agreement.

Big Shorts · Content that moves high-value buyers09 / 09